An Ever-Expanding Web Of Interest
From crafting user experiences to building products, managing programs, writing code, and founding a creative studio — a career that never stopped widening.
"I started by understanding people. Then I learned to move them — with motion, with products, with strategy. Every role I've taken didn't replace the last — it expanded the canvas. Today I design, manage, code, and build companies, because great products need someone who's been on every side of the table.
— The elevator pitch
Each phase didn't replace the last — it added a new dimension
2016 –
Phase 01
UX Designer
IIT Guwahati · CHI Publication · Microsoft
UX Designer
2018 –
Phase 02
Brand & Motion Designer
1mg
UX Design
Brand & Motion Designer
2020 –
Phase 03
Product Designer
1mg · ClearTax · Merkle Science
UX
Brand & Motion Designer
Product Designer
2022 –
Phase 04
Product Designer + Product Manager
ClearTax · Merkle Science · Kidzovo
UX
Brand + Motion Designer
Product Design
Product Designer + Product Manager
Now
Phase 06 — Today
Builder & Creative Technologist
Kidzovo · Promad
UX
Brand + Motion Designer
Product Design
PM + Growth
Builder & Creative Technologist
The Problem
From requirement gathering and hypothesis validation, through secondary research and solution brainstorming, to information architecture, user flows, stakeholder alignment, developer handoff, QA, feature marketing, performance analytics, A/B testing, and app store optimization — every phase lives in a different tool, a different context, a different mental model. The work is continuous. The tools are not.
12 steps. 12+ tools. Zero continuity.
The Epiphany
What I'm Building
Instead of waiting for one tool to rule them all, I've been building small, sharp tools — each one closing a specific gap in my workflow. Each one a "unit" that makes the next phase faster.
Every new client meant rebuilding the same foundations: color tokens, typography scales, spacing systems, design tokens — all manually, all fragile.
Built 3 Figma plugins and a standalone color tool that generate Tailwind-compatible palettes, duplicate text styles across variants, and update nested tokens in bulk across component libraries. A personal design system that's fast, portable, and only needs to work for one person — but can be compared across projects to spot what's truly different.
1 week → 4 hoursPhotoshop felt clunky. After Effects felt like overkill for backgrounds. Canvas too basic. Meanwhile, Stripe and others were making stunning visuals — all in code.
Started 'Beautiful Headers' for website hero sections, which evolved into Aura — a tool that generates dynamic, variable backgrounds used in static assets, animated videos, website embeds, and slide decks. Not generative AI, but parametric design: controllable, reproducible, beautiful.
From static to living visualsVideo ads, feature announcements, and marketing assets were one-shot efforts. Every brief started from zero. No reusable components.
Developed a modular framework where creative briefs generate interchangeable hooks, content blocks, CTAs, and visual screenplays. Mix-and-match any combination to produce 100+ video variations from a single brief. Scene-by-scene breakdowns with timing, assets, narration, and sound design — shoot-ready documentation from AI-assisted workflows.
1 brief → 100+ variationsThe Vision
Design should work like code — reliable, versioned, continuous. Each tool I build is a step toward a workflow where design decisions compound instead of being scattered. Where the units of your work grow together, phase by phase, tool by tool.
This is where all my expanding fields converge.
Companies & Projects Along The Way